Fiti Futuristic is a powerful emcee complete with mission, microphone, and
DJ Type A. Once signed to the mighty Grapetree until the fall of Goliath,
and has now released his GT follow-up to All in Days Work entitled
Watch What Happens released through Kulture Entertainment which has
reviewers wondering if this could possibly be the same artist they once
knew. Polishing his craft and becoming better each album he releases,
Watch What Happens has guaranteed good reviews from the critics. The
album is a wonderful blend of hip hop and light-hearted humor and should
reserve a space in any hip hoppers CD collection.
What made you decide that you wanted to be an
emcee and who were your influences?
I liked the rhythm of the beat. I enjoyed the
topics. The bragging was funny. I grew up listening to the Beasties,
LLCoolJ, Run-DMC, Jazzy Jeff and the Fresh Prince. I lived in Indiana, so
Yo MTV raps was the only thing we had until the late 90’s. From the very
first time I heard Hip Hop, I knew I wanted to be a part of it.
How did you decide to name your latest release “Watch
My first cd sucked. So, I stayed in the lab for
2 years working on my writing, cadence, etc. When I started previewing the
new stuff, we started getting a lot of attention. I knew the album would
get great reviews. We put so much into it. So I named it “Watch What
How does this release differ from your debut, and
what will listeners hear on it?
Probably the biggest difference is that it’s not
wack! They’ll hear me get more than one take because I recorded the entire
record at my own studio, as opposed to a label person saying, “O.k. next
song” and I’m like, “Let me get another take” and he’s like, ”Naw son,
that’s good, we gotz 5 mo to do today... NEXT SONG”.
What do you feel is your favorite tracks off that
Off of “All in Days Work” were Care To
Tango and the beat for “End of the World”. In my opinion, those
were the only two worth anything. On WWH, my favorite track is “The Boy
Who Could Fly”.
How did you get with Kulture Entertainment?
Chad Horton (owner of Kulture) was promoting
parties and shows for Crush Entertainment (Rhymefest’s Management). Then he
broke off and started doing his own parties and shows. Type A was the
resident DJ for the parties. Type A and me have been boys since 1990. Type
A let Chad hear my stuff and we just connected. I think he saw that I could
do live shows, and that’s something he could work with. Shouts out to Type A
and Chad Horton!!
How did you hook up with Grapetree Records for
your debut “All
In A Day's Work”?
I attended the
2001 Holy Hip Hop awards in Atlanta. I originally went down to have a
meeting with another label that wanted me, but when I got there-they wanted
to act like they didn’t know me. Which was weird ‘cause they were the cats
bugging me to come down. So I just started passing out my demo to everyone
there. I did a show w/Marod (who had a distribution deal for his label
through GT) in Indy-so when I saw him-I gave him a copy. A couple of weeks
later he called me and wanted to sign me. I didn’t have anything else to do
that day so I was like, “o.k.”
What was it like
when Grapetree went under and you were left without a record label?
nothing was popping off anyway. They fell off fast. KJ-52 and Todd Collins
wanted to sign me to Beatmart, so I got a release from Knolly and was going
to roll with them, but I didn’t want KJ writing my hooks, so that didn’t
work out. But I’m glad they called because it got me released from my
contract, so now I can mess with whoever.
People compare Kayne West’s debut album cover to
your debut album cover, how did you feel when you saw the album cover of
Kayne West’s debut “College Dropout”?
It’s cool. Because he’s real hot right now. So
the 1,000+ people who bought my record and the 10’s of thousands who saw my
record will know what’s good. I get kids hitting me up all the time about
it. I just laugh.
When and how did you meet up with Dj Type A?
We had math class together in 7th
grade. We both liked girls and “Kid ‘N Play”. The rest is Hip Hop
the ultimate reward for you be?
GOD to be happy with me. Being a Christian, so much is based on guilt. You
feel guilty for not being perfect. You mess up and think “I let GOD down
again” So the ultimate reward for me will be to get to Heaven, and know
that the works that I did pleased him.
What can we expect in the future from Fiti
I have no clue. That question scares me. I have
nothing in the works right now except that I’m working on new music for
another record. We are going to re-release “Watch What Happens” with
a new cover and some new songs, and hopefully it can get picked up for
Any last words?
travel on through life, brother, whatever be your
goal, keep your eye on the donut, and not upon the hole.
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